Vincere Coaching, led by Nancy Hughes, helps leaders in their journey of transformational leadership, in turn establishing sustainable coaching cultures for individuals and businesses.

Avital is an accredited executive coach and leadership development specialist with an extensive experience of working with senior leaders and teams across the globe. Her area of expertise is leadership development, with a particular focus on presence and impact, transition and change, and effective communication. Her work ranges from coaching individuals, intact teams, and groups, to facilitating workshops and off-sites. She also coaches at Executive MBA and corporate leadership development programs at INSEAD, Tsinghua University (Beijing), and the Centre for Creative Leadership (CCL).

Avital is deeply passionate about human development and about facilitating meaningful and sustainable learning and change. She creates powerful partnerships with clients, helping them reconnect with their passions and truly leverage their strengths, be more aware of their impact on others, view the world from an empowered stance, pursue ambitious goals, and take effective actions. Her clients appreciate her authenticity, candor, flexibility, and results oriented approach

Prior to becoming a professional coach, Avital spent over 15 years working as a business development consultant, researcher in the area of consumer judgment and decision-making, and manager of large architectural projects. Before settling down in Singapore in 2004, she lived and worked in the US, France and Israel. This wealth of experience provides her with a rich understanding of people, cultures, and organizations.

Avital earned an MBA and an Executive Master in Consulting and Coaching for Change (EMCCC), both from INSEAD, and a degree in Architecture from the Technion. She holds professional coach certifications from the Coaches Training Institute (CTI) and from the International Coach Federation (ICF). She is certified to administer and interpret a diverse set of psychometric assessment tools, including: Leadership Circle Profile, Leadership Culture Survey, Hogan assessments suite, EQ-i 2.0, EQ-i 360, WorkPlace Big 5, CCL’s 360 assessments suite, and Influence Style Indicator.

Avital is a Past President of the International Coach Federation (ICF) Singapore, and continues to be committed to contributing to the development of the coaching profession and community.